"Desire is like a bait. When you're fishing, you have to have patience. You bait your hook, and then you wait. This desire is the bait that pulls those fish in - those ideas. The beautiful thing is that when you catch one fish that you love, even if it's a little fish - a fragment of an idea - that fish will draw in other fish, and they'll hook onto it. Then you're on your way. Soon there are more and more and more fragments, and the whole thing emerges. But it starts with desire."
Catching the Big Fish